AGRICULTURAL PRODUCTS AGENTS | Dell Social Innovation ...

AGRICULTURAL PRODUCT RETAILERS Ltd
1. OPPORTUNITY ASSESSMENT
a. CHALLENGE
Kigali has 2 millions of people and most of them live on commerce and get products from rural areas, which have been planted there, and there is a high fluctuation of the prices of the agricultural crops because people in the city increase day to day, and people are concentrated in importing external products especially rice from Pakistan and Tanzania, still, agricultural products in the village are cheap because of the lack of the market and so farmers don?t gain from their job.
a. MAIN PROBLEM
-Increase of the population in the city which results into the shortage of agricultural products in the city needed by many people,
-No land to cultivate in the city and so there is dependence on the external,
-Farmers in the village get discouraged as they don?t have market for their crops.
-to overcome the shortage of the agricultural products in the city resulting into the rise of prices of Rwandan crops in the city.

POSSIBLE SOLUTIONS
Due to the above problems in Kigali city, we decided to start a shop that will be specified in providing the Rwandan crops, in GIKONDO Sector where the population from Kigali city will come and buy our commodities such as Bananas, sweet potatoes, Irish potatoes, cassava and cassava flour, Crocuses,
Our business will be collecting these crops from the Rwanda rural areas that are main producers and bring them in the city these areas are for example MUSANZE, NGOMA, RWAMAGANA, and MUHANGA.
APPROACH
Agricultural product Retailers Ltd is a profit making organization that is intended to provide Rwanda made products to the citizens of Kigali city, by buying them from the rural milieu and selling them in the city, so our major objective is that we will be making profits out of the problem by availability of agricultural product coming from rural areas to the city.
IMPACT
Our business will make a meaningful socio-economical advantage to the people of Kigali and those in the villages especially farmers, in different ways,
-Providing the market for rural farmers? crops or production, so, they will be encouraged to cultivate more because they will know there is a market.
-Providing food for the people of Kigali without scarcity of crops because we will be gathering them from all provinces,
-Employment generation, to the people in village who will be used to carry products from farms and the car owners who will bring them to our store.
-Increase in the personal income of the population in the village by selling more thus interest in the agriculture will rise.
-Reduction in rural exodus.
-Increase in the partner?s income, as we will buy and sell, it is intended that we will make profits that will help us to become wealthier.
-Payment of taxes to the government that will contribute to the country?s economic growth and development.
-Reduction of the capital that is actually spent buying strange commodities like rice and banana among others.
BUSINESS MODEL
As Rwanda is struggling for the vision 2020, it is expected that the population?s standard of living will increase and improve, one of the main way to do it, is through the reduction of the dependence of agricultural products which come from outside of the country. To get to this it is good developing internal farmers, to get to this point it will be good providing ready markets for their products, also as prices of agricultural are to be maintained to the same level in Kigali city, there are many cases where price always fluctuate because of lack of suppliers and many other sellers are not interested in supplying such kind of commodities what causes life in the city to be more and more expensive, AGRICULTURAL PRODUCT RETAILERS LTD is one of the solutions to all these problems.
As we know our country has introduced many policies in rural areas like VUP-Umurenge, and EDPRS which are related to the eradication of the poverty in the rural areas, and this is always done by improving agriculture, our business will help people to find the market for their products.
As the general objective , our business will help us to get profit which will lead us to the self dependence without waiting for the government?s jobs, instead we will be job creators.
MARKET ANALYSIS AND STRATEGY
Due to above spoken problems, and knowing that Gikondo is highly habituated by students of SCHOOL OF FINANCE AND BANKING, and workers from many industries in the valley like Mironko, Akagera Motors, Mutara Enterprises Ltd and many others, we discovered that there is a high demand of the agricultural products in this area,. In that fact, we decided to start a shop in that area, our business will cooperate with other shops which are similar like DUHAHIRANE and many others, after finding out that the products below are mostly consumed , we decided to start our business, those products include: Bananas, Cassava and cassava flour, sweet potatoes, crocuses, Irish potatoes, Mushroom, Peas, beans, pineapples etc.
In our business we will try our best to attract customers by providing a good customer care,
As the innovation of our business, we will be supplying Mushrooms which are not a common in this market and after analyzing, we got to know that many people need these products and don?t get it.
After a long time of observation and after finding the source of our income, and as it is stated that we are going to trade agricultural products, we will get them from different provinces of the country , among attached documents is the list of all products that we will be trading , their costs and their origins.

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Source: http://www.dellchallenge.org/projects/agricultural-products-agents

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